As photographers, especially while you’re learning to be a photographer it’s not that common that when framing up an image to take a shot, you find yourself thinking about colours. Even later on when you download the images from the camera to your pc to do some post processing, it’s not the first thing that goes through your head.
However, it’s one of those often overlooked things that can have a huge impact on how the viewer perceives your image and the story your photograph tells. Colour theory is a topic that looks at how colours impact your photos and even videos. It’s widely used in all forms of visual media as a way to help tell a story when someone views that media. It doesn’t matter if it’s a business logo or a photograph or the next blockbuster film. They all use colour theory to get their point across.
Using certain colours can help instill a particular feeling to the viewer.
Colour meanings
Did you know colours have meanings? Well, it’s more of a general sort of guide.
Red
The colour red invokes feelings of danger, blood, passion, strength, war and that sort of thing. Lots of red in an image can make it feel powerful or dangerous.
Purple
Purple is all about royalty, nobility, wealth, power, ambition and mystery.
Blue
